Privacy Policy
Vascular Perspectives Ltd (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
1. Data Controller
Vascular Perspectives Ltd is the data controller responsible for your personal data. Contact Information – enquiries@vpmed.co.uk
2. Personal Data We Collect
We may collect and process the following categories of personal data:
- Contact Information: Email address, physical contact details
- Technical Data: IP address, computer sign-on data, standard web log information
- Usage Data: Information about your interactions with our websites and services
3. Legal Basis for Processing
We process your personal data under the following lawful bases:
- Contractual necessity: To provide services you request
- Legal obligation: To comply with applicable laws and regulations
- Legitimate interests: To improve our services, ensure security, and prevent fraud
- Consent: For marketing communications, where required
You may withdraw your consent at any time by contacting us.
4. How We Use Your Data
We use your personal data to:
- Provide and maintain our services
- Resolve disputes and troubleshoot issues
- Enforce our policies and ensure safe use of our platforms
- Customise your experience and measure interest in our services
- Communicate updates, offers, and marketing (with your consent)
5. Sharing and Disclosure
We do not sell or rent your personal data to third parties for marketing purposes. We may share your data with:
- Legal authorities: To comply with legal obligations or protect rights and safety
- Corporate affiliates: For joint services and fraud prevention
- Service providers: Who support our business operations under strict confidentiality agreements
6. International Transfers
If we transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
7. Patient Privacy
We respect the privacy rights of patients. Identifiable patient information (e.g., names, initials, hospital numbers) will not be published in any form unless:
- It is essential for scientific purposes, and
- Written informed consent has been obtained from the patient or their legal guardian
If identification is not essential, such details will be omitted. Informed consent will be obtained if there is any doubt about anonymity.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data is stored securely on protected servers.
9. Your Rights
Under the UK GDPR, you have the following rights:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your data (“right to be forgotten”)
- Restriction: Request limitation of processing
- Objection: Object to processing based on legitimate interests or direct marketing
- Data Portability: Receive your data in a structured, machine-readable format
- Withdraw Consent: Where processing is based on consent
To exercise your rights, contact us at enquiries@vpmed.co.uk
10. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk
Cookie PolicyIntroduction
This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using our website, you agree to the use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide reporting information to site owners. Some cookies are set by third-party providers to deliver specific functionality on our site, such as analytics.
Types of Cookies We Use
We use both first-party and third-party cookies on our website for the following purposes:
- Essential Cookies: These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility.
- Analytics and Performance Cookies: We use third-party analytics tools (such as Google Analytics, Adobe Analytics) to help us understand how visitors interact with our site, measure traffic, and improve performance. These cookies collect information such as page visits, time spent on the site, and interactions with content.
Third-Party Tracking Tools
We work with third-party service providers to collect and analyse information about how you use our website, so we can improve its performance and usability. These third parties may use cookies and other tracking technologies to deliver analytics services and measure engagement. These tools may also help us serve relevant advertisements and personalise your experience. Our key third-party tracking tools include:
- Google Analytics: To help us understand how visitors engage with our site.
- Microsoft Clarity: Provides insights into user interactions through session recordings and heatmaps, helping us optimise user experience by identifying areas for improvement. Each of these third parties may have its own privacy policy, and we encourage you to review those policies for more information on how they handle your data.
Managing Your Cookie Preferences
When you first visit our website, you will see a cookie banner that allows you to consent to or reject different types of cookies. You may update your preferences at any time by clicking on the [“Cookie Settings” link] available on our site.
You can also control cookies by adjusting your browser settings. However, please note that disabling certain cookies may impact the functionality of our website.
Changes to This Policy
We may update our Cookie Policy from time to time to reflect changes in legal requirements, our business practices, or advancements in technology. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Cookie Policy or our data practices, please contact us at enquiries@vpmed.co.uk