One of the most distressing and worrying times for a family is when a baby is born with a heart defect. The mere thought of needing to surgically open their chest to access their heart is almost unbearable. But what if there was a better way to conduct successful interventions? This is where Harmony Medical’s Anchoring Sheath comes in: a less invasive device that makes procedures safer and less traumatic – promoting faster and healthier long-term healing.
Our challenge when working with Harmony Medical was two-fold: to ensure that the Anchoring Sheath had a compelling, professional-looking brand to help develop a convincing financial argument that would accelerate US market access, and to make sure that the associated financial forecasting and funding strategies were investor-ready. To address both aspects, we helped create compelling yet simple branding and communications and provided detailed financial analysis and health economics that added significant value to Harmony Medical’s business proposition.
The workshops developed by VP MED Ventures allowed us to collaborate as a team to deep dive into the needs of the business to accelerate our plans for the next stage of the business.
VP MED Ventures created a compelling and professional looking brand for Harmony together with detailed 3D animations, which have significantly helped to accelerate our US market access.
Also, being able to show a mock-up of the packaging together with a simple sales sheet has allowed us to fast-track conversations with VCs and potential acquirers.
In addition, VP's detailed financial analysis and health economics has added significant value to our business proposition, and we are in a very strong position to move forward with our plans to manufacture our hybrid anchoring sheath.
In short, VP MED Ventures has helped us to significantly increase the value of our business, and we are excited by the development of the partnership to take Harmony Medical forward.
